Setting defined boundaries, geographical or functional – among focused set of activities.

A local ordinance that regulates and prescribes the types of business and buildings that can be set up in specific locations. This is done for socio-economic development and environmental reason.

The practice of pricing goods to be distributed on the basis of a customers’ location in relation to the distribution point, each customer being charged a basic price plus a standard rate for zone where he/she is located. For this strategy the market is commonly divided into home market, peripheral market and distant (optional) market.

The usage of specific zip code/pin code areas to direct selling efforts to markets having the most wanted demographic characteristics. Also for most economical route mapping for personal selling.

A numerical symbol relating to postal addresses that helps mail processing.Also PIN code for zonal identification.

Denoting an economy or other system or situation where gains and losses are equal between the two contenders. Computing interest. A term in “Game Theory” when two rivals play a game for maximizing benefits.

To concentrate, close in. The metaphor comes from the movement of the camera to throw the focus on a subject.

This concept means developing each year’s budget from scratchthat is from zero. First introduced in the USA under the vision of Robert Menamara.Introduced in India but implementation has not quite succeeded. This budget should evaluate afresh, every year, all ongoing ‘Projects’ and scarce resources to be allocated inas per ‘marginal return on incremental investment’. Reference to earlier year’s budget by the budget officer is not allowed.