1) Outline of the plot of a play, film etc. 2) Assumed series of future happening. 3) The ambience and the general surroundings.

A ungrouped plotting of two variables, on the x and y axes. The diagram gives a visual picture of the trend of movement of the two variables and the degree of their scatter around the trend line.

Tactics adopted (not always illegal) to coerce a person or a group into doing something in the interests of the user of the technique.

A device used by retail checkout counters to read and interpret Universal Product Codes. An analysis of trends by sample studying and observation of individual events.

(Informal) Bogus scheme. A fraud, usually well-planned and on a large scale.

A calibrated measure or yardstick; a collection of statements which can be utilized for measuring attitudes.

A scalar quantity is a quantity that has only magnitude, but no direction; examples: mass, speed. As distinct from vector quantity which has both magnitude and direction such as velocity, weight etc.

The principle of unity of command in organizational structure. The chain of direct authority relationship from superior to subordinate within the organization. A scalar unit has a single dimension (of, vector).

Standing Conference of Public Enterprises. An organization of public enterprises that was set up in 1970. It is a multi-dimensional organization that concerns itself with all aspects of the member organizations and offers a forum of voicing and setting common issues.

(Informal) One who declines to strike or be the member of a trade union or who makes an attempt to break a strike by joining work.

Lack or shortage of any product or service. A situation of supply falling short of the demand for any goods or services.

Those resources which are in short supply but productive like capital, material, equipment, manpower etc. are collectively known as scarce resources.

A term used in marketing and advertising 1) Frequent repetition of an advertising message. 2) A stage of marketing at which a product or line of products has won as great a share of the market as can be expected.

When the demand of a specific product or service refuses to rise further it is said to have reached the saturation point.

A government bond sold in relatively small denominations, mainly to suit small investor.

An account in a bank on which a small interest is allowed. Such accounts are liquid and suit small savers who may have to draw (and deposit) money from time to time.

A term is Hindu psychology and metaphysics. It is that trait of human nature which is concerned with doing one’s job but having no feeling of attachment with results. It is a ‘guna’ (or quality) of the mind that shows peace, fairness, joy, wisdom and freedom from anger.

Punitive measures taken by one company to hurt the international trade and economy of another country.

A term in statistical sampling. Sampling units are units or members which comprise the ‘population’ or ‘universe’ i.e. the totality of the data ‘or’ events from which samples are taken.

A sampling frame is a list of all the units of the population. It sets the boundary from within which the samples are taken.