Advance dating

Assigning of codes to goods that are still on sea and are yet to be cleared by customs.

Advance feed back

Gathering information beforehand.

Advance planning

Making preparatory planning before any final decision is taken.

Adverse balance of payment

A National Accounting term; when the sum total of imports of goods and services is more than the sum total of exports of a country, it is said to have an adverse balance or payment.

Adverse balance of trade

When the sum total of imports of goods of a country is more than the sum total of its exports, the country is said to suffer from adverse balance of trade problem. The balance of trade account does not include invisibles.

Advertisement

Announcement made recurrently over mass media regarding some service/product by the concerned organization for inviting public attention.

Advertising

The act of making an advertisement.

Advertising campaign

Doing advertisement in a systematic manner.

Advertising target

The identified customers groups or market segment to which the advertisement is aimed.

Advertorial

An advertisement in the form an editorial comment.

Advisory conciliation and arbitration service

A body set up in 1974, to ensure cordial industrial relation. The arbitration and conciliation act, 1996 now defines detailed rules and procedures of arbitration and conciliation in harmony with the Uncitral.

Affidavit

A legal term. It is a document signed in the presence of a person legally authorized to administer oaths.

Affiliate

When two or more organizations agree to work in collaboration, they are said to be affiliate of each other.

Affiliated company

A company that agrees (by contract) to collaborate with another company.

Affirmative action

The action of bestowing equal employment opportunities to vario9us sections of the society.

Affluent society

A society whose members are well-off.

Afforney

A lawyer, allowed to practice in higher courts.

After market

1) A market of spare parts and components. 2) A market in shares after their original issue.

After sales service

These are services guaranteed by a seller on the goods sold by him.

Agency

A unit or organization which serves other organizations or interests, e.g. advertising, real estate, insurance, etc.

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